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Effective law Firm Marketing with Houston Advertising Agencies

by Violet Mccoy

Houston advertising agencies are known for their customized services for all types of attorneys covering cases related to business, civil rights, family, criminal and other areas. If you look for the number of registered attorneys in Houston, it may reach more than 100s of thousands. You need to establish your identity in this ocean of attorneys, generate prospective leads, convert maximum of those leads, retain the existing clients and get consistency expanding your client base. These are some of the tasks which need the most optimized law firm SEO services. The process from lead initiation to lead conversion consists of many steps in the internet marketing segment.

Benefits of Site Audit with Houston Advertising Agencies

This is the first step towards building an effective SEO for attorneys in Houston. You need to focus on points like content relevance, readability, information organization, HTML, PHP and other elements in the site and other technical and user related issues.

  • Check the speed of site loading when searched from search engines. If your site takes more than 2 to 3 seconds to load, you need to change the structure of home page and its content. This is to prevent the potential visitors from moving away to other sites. You may need to reduce the number of heavy images, shift the videos to sub pages and keep only the links to them in the home page.
  • Keep the number of keywords at optimum levels in the home page. According to law firm SEO experts, the keyword density varies depending on the nature and purpose of the website. However you should make sure that the flow of content looks natural. Keywords need to be present in the titles, URL, header, beginning, centre and the end page.

Enhanced Web Page Visibility with Law Firm SEO

  • Concentrate on webpage crawlers in the internet. This feature can help getting the latest data from the internet for a keyword which is being searched by the end user. In this aspect frequent updates top your website really helps. You may do it as many times as you wish, but the most optimum changes could be once in a week or fortnight. This will keep your website in the latest tracks of the web crawler. This is a set of programs which can dynamically link your website with the keywords used by the search engine at any part of the world. For example if some user is searching for a keyword that your website has incorporated, the search engine will immediately include the link to your site and show it in the list to the end user. This is because the web crawler has added your site to the list of latest updated links. In the initial stages, your site link might appear in the 10th or 15th But as the number of clicks increase, it keeps jumping ahead.
  • Focus on increasing your presence in the social media sites. They are the real traffic pullers with each successful lead pointing to at least 100 others. This sort of geometrical increase in SEO for attorneys can bring you more number of converted leads, which is a specialty service of Houston advertising agencies.